About Rory Underwood

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So far Rory Underwood has created 4 blog entries.

Facilitating Implementation – Why strategy fails to translate into action

Facilitating Implementation - Why strategy fails to translate into action Context - where strategy gets stuck Even when alignment is broadly in place, many organisations still struggle to move from intent to action. The issue is not usually that the strategy is poor. It is that there is a gap [...]

By |2026-07-07T09:34:29+00:00July 6th, 2026|Articles|0 Comments

Creating Alignment – Why agreement is not the same as alignment

Creating Alignment - Why agreement is not the same as alignment Context - where the gap really starts In the previous article, I talked about how strategy often starts to lose its shape once people leave the room. What felt aligned at the top begins to fragment as it moves [...]

By |2026-05-13T10:39:46+00:00May 4th, 2026|Articles|0 Comments

Bridging the Gap Between Strategy and Performance

Bridging the Gap Between Strategy and Performance It usually starts with good intent Most strategy conversations start well. The senior team gets together, steps back from the day-to-day, and has the kind of discussion leaders need to have, where direction is debated, priorities are challenged, and the commercial realities [...]

By |2026-05-13T10:39:40+00:00April 6th, 2026|Articles|0 Comments

Turning Drag into LIFT: Overcoming Strategic Resistance in Organisations

Turning Drag Into Lift: Overcoming Strategic Resistance in Organisations In aerodynamics, drag is the force that resists an object’s motion through the air, slowing its progress and demanding more energy just to maintain speed. While this is a principle of physics, it extends beyond the skies and into the boardroom. [...]

By |2026-05-07T12:42:08+00:00January 12th, 2026|Articles|0 Comments
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